Market Overview

The vehicle rental industry is a multi-billion dollar area of the US economy. The US section of the business midpoints about $18.5 billion in income a year. Today, there are around 1.9 million rental vehicles that administration the US fragment of the market. What’s more, there are numerous rental organizations other than the business chiefs that subdivide the complete income, to be specific Dollar Thrifty, Budget and Vanguard. In contrast to other develop administration ventures, the rental vehicle industry is profoundly solidified which normally puts potential new comers at a cost-detriment since they face high information costs with decreased plausibility of economies of scale. In addition, the greater part of the benefit is created by a couple of firms including Enterprise, Hertz and Avis. For the financial year of 2004, Enterprise produced $7.4 billion in all out income. Hertz came in second position with about $5.2 billion and Avis with $2.97 in income.

Level of Integration

The rental vehicle industry faces a totally unexpected condition in comparison to it completed five years back. As per Business Travel News, vehicles are being leased until they have amassed 20,000 to 30,000 miles until they are consigned to the trade-in vehicle industry while the pivot mileage was 12,000 to 15,000 miles five years prior. In light of moderate industry development and limited overall revenue, there is no unavoidable risk to in reverse joining inside the business. Truth be told, among the business players just Hertz is vertically coordinated through Ford.

Extent of Competition

There are numerous components that shape the focused scene of the vehicle rental industry. Rivalry originates from two principle sources all through the chain. On the get-away customer’s finish of the range, rivalry is savage not just in light of the fact that the market is soaked and very much protected by industry pioneer Enterprise, yet contenders work at a cost weakness alongside littler pieces of the pie since Enterprise has set up a system of vendors more than 90 percent the recreation portion. On the corporate section, then again, rivalry is extremely solid at the air terminals since that portion is under tight supervision by Hertz. Since the business experienced a gigantic financial defeat as of late, it has redesigned the size of rivalry inside the greater part of the organizations that endure. Intensely, the rental vehicle industry is a combat area as most rental offices including Enterprise, Hertz and Avis among the significant players take part in a clash of the fittest.


In the course of recent years, most firms have been progressing in the direction of improving their armada estimates and expanding the degree of productivity. Undertaking as of now the organization with the biggest armada in the US has added 75,000 vehicles to its armada since 2002 which help increment its number of offices to 170 at the air terminals. Hertz, then again, has included 25,000 vehicles and expanded its worldwide nearness in 150 districts rather than 140 of every 2002. Moreover, Avis has expanded its armada from 210,000 out of 2002 to 220,000 in spite of later financial misfortunes. Over the course of the years following the monetary downturn, albeit most organizations all through the business were battling, Enterprise among the business heads had been developing relentlessly. For instance, yearly deals came to $6.3 in 2001, $6.5 in 2002, $6.9 in 2003 and $7.4 billion out of 2004 which converted into a development pace of 7.2 percent a year for as far back as four years. Since 2002, the industry has begun to recapture its balance in the segment as in general deals developed from $17.9 billion to $18.2 billion of every 2003. As per industry investigators, the better days of the rental vehicle industry presently can’t seem to come. Through the span of the following quite a long while, the industry is relied upon to encounter quickened development esteemed at $20.89 billion every year following 2008 “which compares to a CAGR of 2.7 % [increase] in the 2003-2008 period.”